We produced and styled an event, celebrating the new flavors by Twinings, under the concept "The Art of Earl Grey". The product launch was a gallery-like showcase of the 3 new flavors--Jasmine, Lavender and Extra Bold. We turned Haven's Kitchen into a tea-topia by covering the walls with extra large lifestyle images of tea and the ancient practice of brewing and enjoying it. On another wall, we created a Twinings timeline, showing milestone moments in the company's history, from its conception to today. Guests were able to check out the new product packaging and the display while tasting the delicious flavors of tea as well as the finger foods that included ingredients that the teas were flavored after. One of our favorite parts of the event was the 12 foot custom made wall decal that served as a statement making backdrop behind plinths exhibiting boxes of Twinings Earl Grey tea as well as large tea pots filled with lavender, jasmine and big bold flowers, representing the tastes that we were unfurling. To go along with the art theme, we brought artists to the space to custom hand paint tea pots for each guest. It was the perfect way to add personality to the pots that were included in the favors box along with two tea cups, a tea timer and a box of each of the new flavors of tea. Every guest took home their gifts, ready to sip and enjoy.
Planning, styling and decor: Simply Perfect Events
Location: Havens Kitchen,
Photographer: Marcella Cussolin