Haven's Kitchen housed this launch event for Colgate's new premium toothpaste 'Optic Radiant'. The white, sterile space was the perfect backdrop for the pops of Radiant red that we placed strategically throughout the space. They worked perfectly with the extra large wall decals, life-style fashion images, color swatches and Colgate quotes and logos and dressed up the room with just enough Colgate branding that it made a statement. Display tables showed off the new product and allowed for some fun, creative placement arrangements of the toothpaste and toothbrushes. To add a little flair, texture and softness, we included multiple floral arrangements by WHO?? as well as candles for ambience and warmth. Clients were treated to passed hors d'oeuvres and beverages while they watched a product demonstration and had some fun in the photobooth provided by MVS Studios. Guests were treated to a red carpet makeup demonstration by celebrity makeup artist, Mario Dedivanovic as well as a one-on-one session for questions and tips. Everyone was able to take home an illustration by Mario in addition to white canvas makeup bags, custom painted by New York Based artist and illustrator Inslee Fariss design. We tossed these goodies into our custom designed logo'd gift bags along with product samples to allow each attendee to create their most radiant smile from home.
Planning, styling and decor: Simply Perfect Events
Location: Havens Kitchen NYC
Photographer: Marcella Cussolin