The Canadian brand of natural bath products, Live Clean threw the most simply perfect US launch event at the eco friendly Nest Bedding location on the lower east side. Guests were welcomed to the space with a custom made window decal and then entered the sleek, minimalistic interior to find a room full of beds dressed in white bedding, only to be colored by the Live Clean logo and hashtags. Wild and rustic flowers adorned the surfaces and added whimsy to the giant globe balloons as decorative balloon ties. The focal point was a flower wall spelling out "Live Clean" in a bed of moss. We set up a food table full of all natural breakfast goodies made of ingredients found in the Live Clean products, like coconut milk mousse and berries. After guests filled up, they sat down for a presentation to learn about the new products and then got to play with the old fashioned bucket shower where they were able to shower themselves with rose petals as we filmed them on boomerang--offering the perfect daily social media post. Then, guests were able to jump on an XL bed and we turned it into a GIF for them to share with their followers. Everyone went home with their very own set of Nest bedding sheets, allowing them all to Live Simple. Beautiful. Live Clean.
Planning, styling, decor and catering: Simply Perfect Events
Location: Nest Bedding, NYC
Photographer: Marcella Cussolin