Softsoap called on us to produce an event to celebrate their new product launch. Guests entered the incredible loft space to find three stations of activity, all created with the intention of messing hands. After completing an activity, they would wash their hands, enabling them to try the Softsoap product multiple times during the event. Each station was decorated with printed photos and product samples as well as beautiful flower arrangements in the product's pastel colors. First, the editors got to dig their hands into natural, nourishing ingredients and mold deliciously sticky energy bites into balls that they could take on the go. Then they made their way to the succulent potting station where they got their hands nice and dirty repotting their very own succulents. The final stop was at the slime station where they mixed liquid starch and glue to make ooey gooey slime to take home. After hands were nice and squeaky clean, guests snacked on assorted pastries, croissant sandwiches, salmon crostinis, yogurt cups, mini quiches and quinoa salad. We custom designed food tags and water bottle labels, carrying the Softsoap brand throughout the event. Guests left with all the products they created as well as samples of the new product. This was such an interactive event, really showcasing Softsoap's new creation.
Planning, styling, decor and catering: Simply Perfect Events
Location: Loft 24, NYC
Photographer: Marcella Cussolin